LICENSING of UNIVERSITY LOGOS AND TRADEMARKS
Tulsa Brand Guidelines
The University of Tulsa has established a trademark licensing program to control the use of its trademarks ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University qualifies as a trademark. Certain logos and trademarks are registered with the United States Patent and Trademark Office.
Anyone wishing to use the marks, logos and symbols of the University must obtain a license and all products/uses must be approved by the University's Licensing Director Jason Malay. The approval ensures all products/uses associated with the University are of high quality and good taste and, ensures the non-approval of potentially hazardous items. Also, federal trademark laws require that the University control its name and marks; therefore, the University must be very selective in granting permission in all instances.
Failure to obtain a license or approval from the University's Licensing Director would be grounds for the seizure of all non-approved merchandise bearing the University's marks and/or legal recourse by the University against the manufacturer and/or seller.
Anyone who wishes to obtain a license to produce merchandise must submit a license application. This application informs the University of How its Marks Will Be Used, what type of product the applicant makes, how the University is going to be represented, etc. Applications can be obtained by contacting:
Affinity Licensing
5751 Palmer Way, Suite G
Carlsbad, CA 92010
760-860-4005
college@affinitylicensing.com
Affinity Licensing is the exclusive licensing agency for the University. As the University's representative, Affinity is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.
The University’s Licensing Director, Jason Malay or Affinity Licensing can provide a list of current licensees for the University's merchandise and information on the products produced by all licensees so you can match your needs with the right company.
The "Affinity Licensed Product" label signifies merchandise has passed the standards of quality set forth by the University and a portion of the purchase is returned to the University. The person responsible for the Trademark Licensing Program is:
Jason Malay
jdm1020@utulsa.edu
800 South Tucker Drive
Tulsa, OK 74104-9700
(918) 631-2935
More information and a list of licensed vendors can be viewed here.