The SIREN

 
The Siren updated logo

INFLCR

Opendorse

Hurricane Impact

Tulsa NIL Policy
 

Mission

To provide student-athletes at The University of Tulsa with the knowledge and preparation to capitalize on Name, Image and Likeness (NIL) opportunities while staying compliant with Federal and State laws as well as NCAA legislation.
 

What is NIL?

NIL is a way student-athletes can earn money off of their athletic ability while maintaining their eligibility as an NCAA student-athlete. Student-athletes can earn money from their NIL through sponsorships, marketing and/or promotional activities.  The University of Tulsa, through their Siren NIL program ensures compliance with Oklahoma state law as well as University and Athletics Department policies and procedures. 
 

What is INFLCR?

INFLCR is an online platform designed to assist student-athletes with NIL opportunities. INFLCR provides record keeping for NIL transactions, allows TU Athletics to monitor and approve student-athlete NIL activity, educates student-athletes on NIL issues from brand management to tax implications, and provides student-athletes real-time content access (game photos, promotional headshots, etc.).
 

What is Opendorse?

The Opendorse Marketplace is an online hub where the public can engage TU student-athletes about potential NIL deals. On the Opendorse marketplace, people can reach out to student-athletes about a potential business post, an autograph, personal appearance or even a specially tailored business pitch. The Opendorse Marketplace truly brings TU student-athletes closer to the fans and improves the overall fan and student-athlete experience. 
 

What is Hurricane Impact?

Hurricane Impact, Inc. is an independent Oklahoma 501 (c)(3) not for profit corporation that has been established as a Name, Image, and Likeness “Collective” to solicit and collect funds from donors wishing to support student-athletes across all sports at The University of Tulsa.
 

SIREN Areas of Focus

Brand Management and Growth: Educate Tulsa student-athletes on the mechanisms and techniques needed to increase the value of their NIL and social media activities through positive brand associations, images and a strong awareness of their personal brand and identity.
 
Name, Image and Likeness Education: Educate Tulsa student-athletes on the rules, regulations and details of NCAA legislation, conference and university rules, as well as applicable federal and state laws, to help them understand their rights and responsibilities and to ensure compliance with the various regulations.

Financial Literacy: Educate Tulsa student-athletes on the assets needed to become their own personal small businesses including marketing plans, financial literacy, licensing and key facets of running a successful business.

Stewardship: Provide TU student-athletes with the information and opportunities needed for success in the NIL space along guidance from subject matter experts in branding, finance and legal areas of NIL. 
 

Educational Programming 

The SIREN program will integrate campus educational opportunities through the Center for Career Services with original programming specific to student-athletes covering areas including but not limited to:
  • Financial Literacy
  • Brand creation
  • Tax implications of NIL
  • Negotiations
  • Networking
 
Resources:
NCAA Guidance on NIL
Oklahoma Revised Agent Act and NIL Legislation
INFLCR NIL 
The University of Tulsa Compliance