Tulsa Partners with Affinity Licensing

TULSA, Okla. ––The University of Tulsa announced today that it has partnered with Affinity Licensing for exclusive licensing agency representation effective July 1, 2020.

"We are excited to team up with Affinity as we continue to build our brand and provide more TU licensed products across the city of Tulsa, state of Oklahoma and the country," said Vice President and Director of Athletics Dr. Derrick Gragg. "Internally, we took a big step last year with the "Loyal, Always True" retro line, and our partnership with Affinity will only aid those opportunities as we build on what is already a strong Golden Hurricane brand."

As part of the agreement, Affinity will manage the university's brand licensing relationship with more than 200 licensees, crafters, and retail partners. The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.

"We are thrilled about the opportunity to partner with Tulsa," says Wil Spires, partner of Affinity Licensing. "The Golden Hurricane brand has tremendous opportunity for continued growth in its licensing and branding efforts. We look forward to working closely with the team at Tulsa to create more brand exposure and to increase revenue from the sale of licensed merchandise."

About Affinity Licensing:
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, California and Winston-Salem, North Carolina. For more information, please visit www.affinitylicensing.com.

Tulsa Partners with Affinity Licensing

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